A rebellious entity, The Dandy Smiths are film photographers with a thirst for exploring an authentic edge. The brand revolves around finding the ‘truth’ in this constructed world – by being bold, staying classy and celebrating the rough edges that make us human.

The brand’s personality was invoked through a rock ‘n roll attitude. As a result, this identity is loose, passion-fuelled, fleeting, but always deliberate. The marker-scrawled logo is organic, strong, contained but imperfect. Even the business cards are rebellious – created from blank black card and ripped, custom-printed tape. Dark, moody imagery, tough textures, hand-written notes highlight the pull between glamour and grunge. Videography by Steph and Robin of bubblerock.