New Zealand owned and clinician lead, Beyond Radiology combines the very latest in imaging technology with medical expertise. I was brought onboard by brand agency Mount Deluxe to shape the new identity, guiding it from conception through to its current form – a successful, growing company with multiple branches appearing throughout the country.

By distilling the essence of the company’s purpose, we uncovered their mission in bringing 'total clarity' to doctors, specialists and patients. I forged the accompanying visual identity for the brand based on the foundations of this story – the Beyond Radiology icon portrays radiology circles honing in on a central point, while also representing the cross section of a tree trunk (as tree rings reveal the plant's health). The blue and green palette hark to the medical nature of the company while nodding to their New Zealand roots.

Agency: Mount Deluxe. Creative Director: Sarah Delaney.