With an approach that is gentle yet effective, Fé Clinic offer bespoke cosmetic skin treatments tailored to meet their client's unique goals. The new brand identity set out to reflect the ethos of the business in being approachable and yet refined; minimalist with an understated elegance. Some additional layers that were invoked into the identity included the notions of relaxation – that this is a place to feel peaceful, with a calming energy to unwind. We also wanted to highlight the highly experienced medical background of the clinic, as the practitioners work to a high standard with the utmost care. These layers are communicated through the complete brand experience – from logo and imagery through to typefaces, colour and overarching messaging.