Joshua’s Ice Cream is about making the finest ice cream in all of New Zealand; handcrafted for pure enjoyment. They put taste and quality first, combining traditional methods with carefully selected natural ingredients grown or produced in New Zealand.

Since Joshua's put taste first, it was essential that the new brand follow suit. A range of marbled textures were created to reflect each ice cream flavour and entice consumers. These were paired with the brand's brand new word mark – a logo that speaks to the playful, handcrafted nature of the ice cream in it's script, put also underpins premium qualities in it's sleek, polished state. The brand roll out included tub and cone packaging, a website, pull up banners, scoop cabinets and a whole swag of other miscellaneous branded collateral.

Agency: Goodfolk. Creative Director: Mark Easterbrook. Design Director: Scott Crickett.