With a growing portfolio and increasing demand, Sophie Randell was ready to elevate her photography business into a more professional realm. The main goal of Sophie’s rebrand was to more accurately reflect her photography style and ethos, and to effectively communicate these with her potential clients – families with children. As a result, the new identity was crafted to down-to-earth, light-hearted personality traits while still exuding the quality of Sophie’s work. Through a hand-crafted icon and a fun colour palette, this candid identity was brought to life.