Nature-proof clothing for wild flowers – meet Sweet Daisy, a durable clothing line for little explorers who don’t need to worry about a little dirt. The requirement was for a feminine label that reflected the brand: clean, minimal, a little bit girly and a little bit bold. Everything seemed to flow once we had nailed the newly crafted byline: ‘nature-proof clothing for wild flowers’. Using red and pink as the primary colours give a bold take on what it means to appear girly, and these are complemented by a forest green link to nature. Bold, uppercase feature type is softened by a soft wave effect, and much of the key copywriting is linked to flora and embracing one’s wild side. The combination of design and copy elements used throughout Sweet Daisy encapsulate the brand as a young girl that isn’t afraid to get outside, get amongst it and stay true to wherever her heart leads her.